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DuPont Sustainable Solutions Targets Distracted Drivers with New Program Distracted Driving: Game Over

VIRGINIA BEACH, Va., Nov. 28, 2011 – DuPont Sustainable Solutions has introduced Distracted Driving: Game Over, a new safety training program on DVD that stresses the dangers of distracted driving and urges drivers to stay focused on the road.
Distracted Driving: Game Over features a sinister “game master” who taunts a driver with a virtual ride called “Stay Alive.” Following their journey, this program identifies types of distractions and the consequences of focusing on non-essential tasks. A compelling animation simulates what happens when drivers take their eyes off the road even for a second.

Incorporating sobering statistics, Distracted Driving: Game Over addresses driver complacency, the tendency to maximize every second, and the dangerous habit of multitasking. It emphasizes that driving already requires drivers to perform multiple tasks simultaneously and requires their full, undivided attention. The program ends with safety recommendations and a look at why driving should never be treated like a game.

The newest program in DuPont Sustainable Solutions’ driving safety training series, Distracted Driving: Game Over is available now in English and will be available in Spanish and Portuguese. Those interested in ordering a free seven-day preview of the program should call 800-861-7668 or email sales@training.dupont.com. A free online preview is available at www.training.dupont.com.

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DuPont Sustainable Solutions, one of 13 DuPont business groups, is an integrated global services and technology delivery business. Its offerings are combined into four practice areas: Safety Resources, Sustainable Operations, Training Solutions (www.training.dupont.com) and Clean Technologies. Together they offer consulting services, products and technologies that help organizations protect people and the environment, use assets more efficiently and improve worker skills and performance. Our training solutions have been used by more than 190,000 employee development professionals in 129 countries to help transfer knowledge and sustain business competitiveness.

DuPont (NYSE: DD) has been bringing world-class science and engineering to the global marketplace in the form of innovative products, materials, and services since 1802. The company believes that by collaborating with customers, governments, NGOs, and thought leaders we can help find solutions to such global challenges as providing enough healthy food for people everywhere, decreasing dependence on fossil fuels, and protecting life and the environment. For additional information about DuPont and its commitment to inclusive innovation, please visit www.dupont.com

Christine O’Brien Sarah Britt >

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