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The Risk Factor

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The Impact of the Subconscious on Risk-Based Decision MakingBy George D. Haber, Ph.D, DuPont Sustainable Solutions

This paper examines the importance of incorporating cognitive, behavioral and affective elements into risk-based decision making to improve the value and internalization of safe decision making and actions.

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DuPont Sustainable Solutions’ new personal risk awareness solution that applies the latest research in neuroscience and decision making to help employees make safer decisions on and off the job.

Risk is all around us. As a safety professional, you’re constantly striving to get your employees to make better, safer decisions. Yet, even when you do everything in your power to prevent incidents from occurring, one momentary lapse in focus is all it takes…

How can you get your employees to stop taking unnecessary risks?

That is the goal of The Risk Factor, a groundbreaking new personal safety awareness offering from DuPont Sustainable Solutions. Its design is simple: improve employees’ personal accountability for their safety by helping them understand how they interpret and respond to the world around them; and provide them with the tools they need to make safer decisions.

The Risk Factor addresses the human element, helping identify and influence how individuals feel and act when it comes to risk. This innovative approach focuses on the motivations behind our decision making.

Research suggests that we make thousands of decisions every day – including risk-based decisions – and up to 90 percent fall beneath our level of awareness and are reinforced through our feelings and emotions.

The Risk Factor can help your organization systematically improve the safety and well-being of your employees and enhance your safety culture by teaching them how to elevate their awareness and make conscious, deliberate choices when it comes to risk.